03 / SEO/ What you get

SEO that keeps
compounding.

Search is the one channel that keeps paying after you stop spending. It's also the one where shortcuts eventually cost more than they earned. We do the fundamentals, properly, in the order that actually moves rankings.

How we approach it

Every engagement starts with a technical audit, because there's no point writing content for a site search engines struggle to crawl, render, or trust. We fix what's blocking you first — indexation problems, slow Core Web Vitals, broken internal linking, duplicate or thin pages, missing structured data — then build on ground that holds.

After that it's keyword research grounded in what your customers actually search, content that answers those searches better than what currently ranks, and links earned rather than bought. It's slower than the alternative. It also doesn't disappear the next time Google updates its core algorithm.

Start an SEO project
Scope/ The deliverables

What an SEO engagement includes

Technical audit & fixes

Crawlability, indexation, Core Web Vitals, redirects, and render issues.

Keyword & intent research

The searches your customers actually run, mapped to the stage they're at.

Content strategy

A prioritised plan for what to write, in what order, and why.

On-page optimization

Titles, headings, internal linking, and metadata across your key pages.

Structured data

Schema markup that helps you qualify for rich results.

Local SEO

Google Business Profile and citation consistency, where location matters to you.

Authority building

Digital PR and link acquisition that a manual reviewer would find reasonable.

Reporting

Rankings, traffic, and conversions — with plain-English notes on what changed and why.

FAQ/ Before you ask

Common questions

How long does SEO take to work?

Technical fixes can show up in weeks. Content and authority work generally takes three to six months before it moves competitive rankings, and keeps improving after that. Anyone promising first-page results in thirty days is either targeting terms nobody searches or using tactics that carry a penalty risk.

Can you guarantee a number-one ranking?

No, and neither can anyone else — Google's ranking systems aren't something an agency controls. What we can commit to is the work: fixing what's holding the site back, targeting terms that are realistically winnable for your authority level, and showing you the movement in Search Console rather than a vanity dashboard.

What's the difference between technical SEO and content SEO?

Technical SEO makes sure search engines can find, crawl, render, and trust your pages — site speed, mobile rendering, indexation, structured data, internal linking. Content SEO is about deserving the ranking once they can: answering the search better than the pages currently above you. You need both. Technical work alone gets a fast site nobody has a reason to rank.

Do I need SEO if I'm already running paid ads?

They do different jobs. Paid gets you traffic immediately and stops the day you stop paying. SEO takes months and then keeps delivering. Most businesses are best served running both — paid for immediate pipeline and to test which messages convert, SEO for the compounding base underneath it. We often use paid search data to decide which SEO pages to build first.

Will changing my website hurt my current rankings?

It can, if the migration is handled carelessly. Losing rankings in a redesign almost always comes down to the same causes: URLs changed without redirects, pages that were ranking got cut, or content got trimmed in the name of a cleaner design. We audit what's earning traffic before anything moves, and map every old URL to its new home.

Ready to
start?

Tell us about your SEO project and we'll come back within one business day.

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